The Minority Wealth Agenda is focused on enriching, empowering, and prioritizing the financial planning and preparedness of the underserved. 

The 3 MWA tenets are:
Own your land
Insure your family
Invest in your future
According to U.S. Census Bureau population estimates as of July 1, 2013, there are roughly 54 million Hispanics living in the United States, representing approximately 17% of the U.S. total population, making people of Hispanic origin the nation's largest ethnic or race minority. 

Latinos are on pace to wield $1.5 trillion in buying power in 2015, a 50 percent growth over 2010's $1 trillion, according to a Nielsen report.
The average pay gap favors females: in metropolitan areas, their median full-time income is 108% that of their male counterparts.

In some places, says Chung, "they've not just caught up — they're clocking the guys."

In Atlanta, women are at 121% of men's pay;

in New York City, 117%.

We're on the brink of a massive power shift, a grinding of the gears of history into a new human condition," she writes. "It's a world where women can, if they choose, seize the reins of economic control."
There are 43 million African Americans in the United States, 13.7 percent of the total population, the second largest racial minority in the country. The median age is 32 and 47 percent are under 35 years of age.

The African American population is an economic force to be reckoned with, with a projected buying power of $1.1 trillion by 2015.