Financial Facts About Women

With Mother's Day approaching, here are some financial facts about women:

  • Women control $14 trillion in personal wealth assets, and represent 51% of the population.
  • 95% of women will be their family's primary financial decision maker at some point in their lives.
  • Women represent 57% of all Social Security beneficiaries.
  • Widows outlive their husbands by an average of 14 years.
  • While women are the sole or primary breadwinners in 40% of US households, their life insurance coverage is only 69% of the average coverage on men.

It's not just about money.  Women want protection and peace of mind as well, for themselves, their husbands, kids and parents.  They want short-term simplicity and long-term stability, advice and support.

Sources:; LIMRA, Facts About Life 2015 

The Maverick Firm

Ashley is a founder of The Maverick Firm, a fully licensed insurance, investment, and retirement planning firm. We at The Maverick Firm are committed to offering financial consulting including life insurance, final expense insurance, estate planning, will preparation, supplemental health insurance, and retirement planning services.